From Soapbox to Soundbite Party Political Campaigning in Britain Since 1945
Description
Electioneering in Britain is now a highly sophisticated and professionalised activity. From Soapbox to Soundbite provides a detailed examination of the transformation in the campaign techniques used by political parties since 1945.
Keywords
Political SciencePolitical ProcessCampaigns & ElectionsPolitical PartiesWorldEuropeanMedia & Internet
1997Book
Author(s)Martin Rosenbaum
PublisherMacmillan
ISBN9780333619445
LanguageEnglish
