Wonder Woman: Marketing Secrets for the Trillion Dollar Customer | EKB DL

Home BookWonder Woman: Marketing Secrets for the Trillion Dollar Customer

Wonder Woman: Marketing Secrets for the Trillion Dollar Customer

Wonder Woman: Marketing Secrets for the Trillion Dollar Customer

Description

Women are the most financially attractive target audience and buy the majority of products and services, so improving the way we market to women is the easiest and most effective business growth strategy. This book dispels the traditional stereotypes about women as consumers and creates a clear business case for marketing to women.

Keywords

MARKETINGCONSUMERS

2008Book

Author(s)Iain Ellwood

PublisherPalgrave Macmillan

ISBN9780230201606

LanguageEnglish

SpringerLink Book

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