The Psychology of Pro-Environmental Communication Beyond Standard Information Strategies
Description
The environment is part of everyone's life but there are difficulties in communicating complex environmental problems, such as climate change, to a lay audience. In this book Klöckner defines environmental communication, providing a comprehensive and up-to-date analysis of the issues involved in encouraging pro-environmental behaviour.
Keywords
Social ScienceMedia StudiesPsychologyPersonalityCognitive Psychology & CognitionPolitical SciencePublic PolicyEnvironmental PolicyIndustrial & Organizational PsychologySocial PsychologyLanguage Arts & DisciplinesCommunication Studies
2015Book
Author(s)Christian A. Klöckner
PublisherPalgrave Macmillan UK
ISBN9781137348319
LanguageEnglish
