Marketing in the Emerging Markets of Islamic Countries | EKB DL

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Marketing in the Emerging Markets of Islamic Countries

Marketing in the Emerging Markets of Islamic Countries

Description

The book offers an exciting overview of the marketing opportunities, challenges and traditions in Islamic countries. Providing an insight into the specifics of marketing in Islamic countries, the book is an interesting and helpful read for marketers, students and all who enjoy marketing challenges presented by less well-known emerging markets.

Keywords

Social ScienceBusiness & EconomicsMarketingAnthropologyCultural & SocialSociologySales & Selling

2006Book

Author(s)Marin Marinov

PublisherPalgrave Macmillan UK

ISBN9781403991737

LanguageEnglish

SpringerLink Book

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