Retail Internationalization in China Expansion of Foreign Retailers
Description
As potentially the largest retail market, China has attracted a great number of foreign retail operations. Based on case study research, this book provides valuable insights international retailers need for success in China. The newly developed theoretical model helps to extend the body of knowledge on firm internationalization.
Keywords
Business & EconomicsMarketingInternationalManagementIndustriesRetailingSales & SellingAdvertising & PromotionOrganizational Behavior
2011Book
Author(s)Lisa Qixun Siebers
PublisherPalgrave Macmillan UK
ISBN9780230293373
LanguageEnglish
