Perspectives on Public Relations Historiography and Historical Theorization Other Voices
Description
The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This last book in the series focuses on historiographical and theoretical approaches.
Keywords
Business & EconomicsInternationalEconomics & TradeMarketingManagementPublic RelationsDevelopmentSales & SellingStrategic PlanningEconomic Development
2014Book
Author(s)Tom Watson
PublisherPalgrave Macmillan UK
ISBN9781349568642
LanguageEnglish
