Marketing Research and Modeling: Progress and Prospects A Tribute to Paul E. Green
Description
Marketing Research and Modeling addresses state of the art developments including new techniques and methodologies by leading experts in marketing and marketing research. This work emphasizes new developments in Bayesian Decision Analysis, Multivariate Analysis, Multidimensional Scaling, Conjoint Analysis, Applications of Conjoint and MDS technique, Data Mining, Cluster Analysis, and Neural Networks.
Keywords
Business & EconomicsMarketingManagement ScienceSales & SellingAdvertising & Promotion
2003Book
Author(s)Yoram Wind, Paul E. Green
PublisherSpringer Science & Business Media
ISBN9781402075964
LanguageEnglish
