Interactive Broadband Media: A Guide for Successful Take-Off
Description
Interactive broadband services are currently in the process of being transformed into a new communications standard for all households. This book provides a unique overview and serves as a guide for companies faced with the evolution from traditional media to the new world of interactive broadband media. The challenge here is to achieve a good return on high initial investments. The authors provide actual examples of business models that are successful in the long term.
Keywords
BROADBAND COMMUNICATION SYSTEMSMULTIMEDIA SYSTEMS
2001Book
Author(s)Nikolaus Mohr, Gerhard P. Thomas
PublisherMorgan Kaufmann Pub
ISBN9783528057817
LanguageEnglish
