Casebook on General Management in Asia Pacific
Description
This text consists of cases of European Businesses in Asia Pacific, Asian Businesses in Asia Pacific and Asian Businesses in Global Competition. It covers a wide range of topics including, human resources, corporate culture, strategic planning, cross-cultural marketing, marketing strategy, manufacturing, alliances and partnership, utilising information technologies, entry into new markets and many more. It will be relevant to many courses in the areas of general management, international management and strategy.
Keywords
Business & EconomicsInternational
1999Book
Author(s)Xiaobai Shen, Dominique Turpin
PublisherMacmillan Education UK
ISBN9780333717912
LanguageEnglish
