Organizations in the Face of Crisis Managing the Brand and Stakeholders | EKB DL

Home BookOrganizations in the Face of Crisis Managing the Brand and Stakeholders

Organizations in the Face of Crisis Managing the Brand and Stakeholders

Description

Organizations in the Face of Crisis offers a new approach to the treatment of threats to an organization, the brand, and the stakeholders. Case studies and diagnostic tools are used to demonstrate the effects of a crisis and to provide insight and strategies on managing the crisis at hand as well as the long-term effects.

Keywords

Business & EconomicsMarketingStrategic PlanningLeadershipOperations ResearchBusiness CommunicationManagementSales & SellingAdvertising & PromotionDecision-Making & Problem Solving

2013Book

Author(s)D. Tafoya

PublisherPalgrave Macmillan US

ISBN9781137306951

LanguageEnglish

SpringerLink Book

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