Managing Green Issues
Description
The management of environmental or green issues has become a key concern for many companies. Not only do green issues influence how an organisation is seen and how its reputation is judged, it has huge implications for the organisation's success, brand values and the sales decisions of consumers towards its products. This book contains much practical advice, with case studies, and will guide the modern organisation on how to channel environmental issues to gain competitive advantage.
Keywords
Business & MoneyEconomicsEnvironmental Economics
2000Book
Author(s)Jacqueline Jones, Tom Curtin
PublisherSt. Martin's Press
ISBN9780333914359
LanguageEnglish
