Smart Customers and Retail Promotions Empirical evidence and supply chain implications
Description
The author develops a model, which allows a highly accurate forecast of demand, taking into account "smart" customer behavior and promotional activities.
Keywords
Business & EconomicsManagement ScienceManagement
2001Book
Author(s)Julia Freiheit
PublisherDeutscher Universitätsverlag
ISBN9783824474516
LanguageGerman
