Global Wine Tourism Research, Management and Marketing | EKB DL

Home BookGlobal Wine Tourism Research, Management and Marketing

Global Wine Tourism Research, Management and Marketing

Global Wine Tourism Research, Management and Marketing

Description

Wine regions are attracting increasing numbers of tourists through tours, wine festivals and winery, restaurant and cellar door experiences. Presenting applied research in wine tourism from Europe, North America, South Africa, Australia and New Zealand this book reviews the latest management and marketing strategies. It highlights the lessons learnt for wine and tourism industries and concludes by examining the future of the wine tourism industry.

Keywords

Business & EconomicsIndustriesHospitality, Travel & Tourism

2006Book

Author(s)Stephen Charters, Jack Carlsen

PublisherCABI Pub.

ISBN9781845931704

LanguageEnglish

Similar Books

Management and Marketing of Wine Tourism Business Theory, Practice, and Cases

Management and Marketing of Wine Tourism Business Theory, Practice, and Cases

Wine and Tourism A Strategic Segment for Sustainable Economic Development

Wine and Tourism A Strategic Segment for Sustainable Economic Development

Food Tourism A Practical Marketing Guide

Food Tourism A Practical Marketing Guide

Contemporary Wine Marketing and Supply Chain Management A Global Perspective

Contemporary Wine Marketing and Supply Chain Management A Global Perspective

Wine Brands Success Strategies for New Markets, New Consumers and New Trends

Wine Brands Success Strategies for New Markets, New Consumers and New Trends

Tourism Management, Marketing, and Development Performance, Strategies, and Sustainability

Tourism Management, Marketing, and Development Performance, Strategies, and Sustainability

Visitor Management in Tourist Destinations

Visitor Management in Tourist Destinations

Linking Urban and Rural Tourism Strategies in Sustainability

Linking Urban and Rural Tourism Strategies in Sustainability

Best Practices in Hospitality and Tourism Marketing and Management A Quality of Life Perspective

Best Practices in Hospitality and Tourism Marketing and Management A Quality of Life Perspective

The International Marketing of Travel and Tourism A Strategic Approach

The International Marketing of Travel and Tourism A Strategic Approach