Strategic Retail Management: Text and International Cases
Description
This book demonstrates the complex and manifold questions of retail management in the form of 15 lessons that provide a thematic overview of key issues and illustrate them with the help of comprehensive case studies. It uses internationally known retail companies as examples to facilitate an understanding of what is involved in strategic retail management and to present some best practices.
Keywords
Business & EconomicsBusiness / Economics / FinanceBusiness/EconomicsManagement ScienceMarketing - GeneralBusiness & Economics / ManagementFinanceManagement - General
