Capabilities for Strategic Advantage Leading Through Technological Innovation
Description
In a competitive environment rivals will quickly respond to changes and improvements. This new contribution demonstrates that companies need to have a methodology for developing strategy with regard to future technology. New technology needs to be integrated into a strategic process and companies who are able to establish the capabilities to achieve this will secure robust competitive advantage. This powerful new approach will be demonstrated with examples and cases.
Keywords
Business & EconomicsManagement
2005Book
Author(s)David Birchall, George Tovstiga
PublisherPalgrave Macmillan UK
ISBN9781403945020
LanguageEnglish
