Redesigning Manufacturing Reimagining the Business of Making in the UK
Description
Manufacturing in the UK has an image problem. Although this image problem is more fiction than fact, it nonetheless has an impact on the sector's ability to attract staff, capital, and policy interest. This book redresses this situation by focusing on the real successes of the sector and the strategies used by makers to achieve sustainable results.
Keywords
Business & EconomicsInternationalMarketingStrategic PlanningLeadershipTechnology & EngineeringIndustrial EngineeringDevelopmentEconomic DevelopmentIndustriesSales & SellingManufacturing
2015Book
Author(s)Ellen Hellmann, M. Beverland, B. Nielsen, V. Pryce
PublisherPalgrave Macmillan UK
ISBN9781137465214
LanguageEnglish
