Advertising and Democracy in the Mass Age
The Phenomenon of Political Marketing
Economic Theory of 'Managerial' Capitalism
On Competition in Economic Theory
Economics for managers: A professionals' guide
Fundamentals of Managerial Economics
The Economics of Advertising
Werbetheorie und Werbeentscheidung (German Edition)
Soviet Marketing and Economic Development
Advertising and socialism;: The nature and extent of consumer advertising in the Soviet Union, Poland, Hungary and Yugoslavia
