Psychoanalytic Accounts of Consuming Desire Hearts of Darkness
Description
Provides an accessible introduction to psychoanalytic explanations of consumer desire. Topics are drawn widely to reflect the scope of Freud's vision and include dreams, sexuality and hysteria. Discussion is widened to selectively include authors such as Melanie Klein and Jacques Lacan, and to include evaluation of current research.
Keywords
Business & EconomicsMarketingManagementOperations ResearchPsychologyStrategic PlanningLeadershipSales & SellingAdvertising & PromotionOrganizational BehaviorDecision-Making & Problem Solving
2012Book
Author(s)John Desmond
PublisherPalgrave Macmillan UK
ISBN9780230252196
LanguageEnglish
