Institutional Advancement What We Know
Description
Institutional Advancement comprehensively reviews and evaluates the published empirical research on advancement in higher education of the last 23 years, covering fundraising, alumni relations, public relations, marketing, and the role of institutional leadership in all of these.
Keywords
Business & EconomicsManagementEducationHistoryAdministrationSchoolsLevelsHigherSocial ScienceOrganizational BehaviorSociology
2014Book
Author(s)E. Proper, T. Caboni
PublisherPalgrave Macmillan US
ISBN9781137379306
LanguageEnglish
