Environmental Innovation and Firm Performance A Natural Resource-Based View
Description
The links between a firm's competitiveness and the natural environment have been studied since the mid 90's. This volume explores, both theoretically and empirically, the relationships between environmental product innovation, green image and firm performance.
Keywords
Business & EconomicsManagementStrategic PlanningLeadershipEconomicsTheoryGreen BusinessOrganizational BehaviorConsumer Behavior
2012Book
Author(s)Javier Amores Salvad
PublisherPalgrave Macmillan UK
ISBN9780230363472
LanguageEnglish
