Organising Knowledge Methods and Case Studies
Description
The organization, processing and representation of knowledge becomes increasingly important in all scientific and business contexts. This book focuses on qualitative methods for knowledge organization and their contributions to knowledge-based issues of marketing management research. Besides theoretical discussions of different approaches to and definitions of knowledge and methods for knowledge organization, several case studies in the field of marketing management are presented. Questions of research design, adequate choice of methodologies and practical relevance of the results are addressed.
Keywords
Business & EconomicsInformation ManagementMarketingStrategic PlanningManagementKnowledge CapitalSales & SellingOrganizational Behavior
2003Book
Author(s)Lyn Richards
PublisherPalgrave Macmillan UK
ISBN9781403916617
LanguageEnglish
