Customer Relationship Management: The Ultimate Guide to the Efficient Use of CRM
Description
This HOTT Guide defines CRM from different points of view: sales, marketing, customer support and technology. By presenting white papers on the technology, business cases, reports sharing the major trends occurring in the CRM marketplace, interviews with experts in the CRM-field, and a special chapter dedicated to the implementation of CRM in callcenters, the reader will have the most complete file on CRM possible at his disposition.
Keywords
CUSTOMER RELATIONS_MANAGEMENT
2001Book
Author(s)Scn Education B. V.
PublisherSpringer-Verlag New York Inc
ISBN9783528057527
LanguageEnglish
