The Baby Boom Americans Born 1946 to 1964

The sixth edition of The Baby Boom: Americans Born 1946 to 1964 is a definitive reference by a nationally recognized authority on the Baby Boom. Here author Cheryl Russell, a noted authority on the Baby Boom, analyzes the demographic and spending data you need to fully understand this huge and influential generation that now faces an historic economic downturn just as it approaches retirement.

Most of the Baby Boom's 76 million members are in their peak earning years, and they still spend more than any other generation on most products and services. At the same time, the economic downturn has driven home the fact that Boomers may have to endure an old age with inadequate health care and meager incomes. How can businesses and government serve their needs? The Baby Boom is your guide to this all-important but beleaguered generation.

The Baby Boom: Americans Born 1946 to 1964 is designed for easy use. It is divided into eleven chapters, organized alphabetically--Attitudes, Education, Health, Housing, Income, Labor Force, Living Arrangements, Population, Spending, Time Use, and Wealth.

New to this edition is a chapter on attitudes based on data from the 2008 General Social Survey. Also in this volume are the latest statistics on the labor force participation, living arrangements, incomes, health (including new tables on the use of alternative medicine), spending, and wealth of the Baby Boom generation.

With The Baby Boom: Americans Born from 1946 through 1964 in your hands, you have a guide not only to boomers as they confront economic crisis but to the likely course of our nation as well.