The New Role of Regional Management
Description
Regional management has taken on a new role and is becoming more important. This book explores the challenges of European, US and Asian companies. It outlinines how regional headquarters can develop into Dynamic Competence Relay centers to master these challenges.
Keywords
Business & EconomicsMarketingInternationalUrban & RegionalManagementSales & SellingAdvertising & PromotionPolitical SciencePublic PolicyEconomic PolicySocial ScienceRegional StudiesEconomics
2009Book
Author(s)Björn Ambos
PublisherPalgrave Macmillan UK
ISBN9780230538757
LanguageEnglish
