Doctor Who: The Unfolding Event — Marketing, Merchandising and Mediatizing a Brand Anniversary
Description
The BBC TV series Doctor Who celebrated its 50th anniversary in 2013; this book analyses how promotion, commemorative merchandise and 3D cinema screenings worked paratextually to construct a 'popular media event' while sometimes uneasily integrating public service values and consumerist logics.
Keywords
Performing ArtsFilmTelevisionSocial ScienceMedia StudiesBusiness & EconomicsMarketingPhotographyTechniquesCinematography & VideographySales & Selling
2015Book
Author(s)Matt Hills
PublisherPalgrave Macmillan UK
ISBN9781137463319
LanguageEnglish
