Strategies of Multinationals in Central and Eastern Europe Innovation Systems and Embeddedness
Description
The focus of the study is on the larger food processing companies, which invested in Central and Eastern Europe – namely Nestlé, Unilever and InBev - and analyses the motives of investment and the entry strategies of food MNEs, outlines their contribution to the local development and stresses the national actors as forces to embedded FDI.
Keywords
Business & EconomicsStrategic PlanningLeadershipInternationalDevelopmentEconomic DevelopmentPolitical SciencePolitical EconomyManagementPublic PolicyEconomic PolicyEconomics
2009Book
Author(s)Yordanka Chobanova
PublisherPalgrave Macmillan UK
ISBN9780230230552
LanguageEnglish
