Strategic Management of Market Niches A Model Framework
Description
Gorazd Ocvirk creates a comprehensive model for the strategic management of market niches, and provides a framework for the construction of a strategic management theory of market niches. Based on the current state of research on the niche topic within, strategic management has many niche typologies but no clear common methodological and theoretical framework on which to lean on. This model has remained absent from the market niche research in the field of strategic management and has led to a state of conceptual ambiguity of the field.
Keywords
Business & EconomicsStrategic PlanningLeadershipManagementEntrepreneurshipOrganizational Behavior
2017Book
Author(s)Gorazd Ocvirk
PublisherSpringer Fachmedien Wiesbaden
ISBN9783658203634
LanguageEnglish
