Political Communication in Direct Democratic Campaigns Enlightening or Manipulating?
Description
Analyzes the communication processes in direct democratic campaigns and their effect on the opinion formation of the voters. Based on a detailed analysis of the politicians' strategies, media coverage and the opinion formation of the public in three campaigns, this book argues that the campaigns are more enlightening than manipulating.
Keywords
Political ScienceWorldEuropeanHistory & TheoryPolitical ProcessCampaigns & ElectionsBusiness & EconomicsIndustriesAmerican GovernmentHistory
2011Book
Author(s)Hanspeter Kriesi
PublisherPalgrave Macmillan UK
ISBN9780230304895
LanguageEnglish
