Essays by Distinguished Marketing Scholars of the Society for Marketing Advances
Description
This volume presents a collection of papers written by senior marketing scholars based on their presentations upon receiving the "Society for Marketing Advances Distinguished Marketing Scholar Award". Each paper reviews a stream of research in marketing and reflects the wisdom of authors highly cited in the literature - with citations of their work usually spanning several decades.
Keywords
Business & EconomicsSales & SellingPurchasing & Buying
2002Book
Author(s)Arch G. Woodside
PublisherEmerald Group Publishing Limited
ISBN9780762308699
LanguageEnglish
