Market Entry Strategies for the PR China An Empirical Study on the Beer and Softdrink Industry
Description
The author examines market entry behaviour in China on the basis of a structured empirical analysis and discusses the crucial issues of a successful entry strategy.
Keywords
Business & EconomicsManagement ScienceManagement
1999Book
Author(s)Alexander G. C. Dony
PublisherDeutscher Universitätsverlag
ISBN9783824467815
LanguageGerman
