Procurement Marketing A Strategic Concept
Description
This book compiles the core aspects of procurement marketing in a way which allows an easier translation of relevant theoretical findings into every-day business. A decision orientated approach is presented which starts with a situation analysis and leads you through a heuristic structure to the right combination of procurement tools. We are convinced that the present book will prove to be a valuable tool for your every-day business.
Keywords
Business & EconomicsManagementManagement ScienceStrategic PlanningEconomicsPurchasing & BuyingOrganizational BehaviorProduction & Operations Management
1998Book
Author(s)Udo Koppelmann
PublisherSpringer Science & Business Media
ISBN9783540644590
LanguageEnglish
