E-Shock 2000 The Electronic Shopping Revolution : Strategies for Retailers and Manufacturers
Description
E-Shock analyzed the impact of the electronic shopping revolution on major retailers and manufacturers and the strategic options available for the future. It had a widespread impact upon companies and provided a timetable and roadmap for survival. In this revised and updated edition, the author takes account of developments such as digital television, and includes interviews with some of the leading players in electronic shopping, including Dixons, Amazon.com, Microsoft Web TV and British Interactive Broadcasting.
Keywords
InternetRetail sector
2000Book
Author(s)Michael De Kare-Silver
PublisherMacmillan
ISBN9780333802335
LanguageEnglish
