The Management and Practice of Public Relations | EKB DL

Home BookThe Management and Practice of Public Relations

The Management and Practice of Public Relations

The Management and Practice of Public Relations

Description

Public Relations is one business function an organisation cannot decide it does not want. The only option is whether to manage PR as a conscious and deliberate activity, or to leave it to chance and hope for the best - a sure route to bad public relations.

Keywords

Business & Money

1995Book

Author(s)Norman Stone

PublisherMacmillan Business

ISBN9780333609750

LanguageEnglish

SpringerLink Book

Similar Books

Communicating out of a Crisis

Communicating out of a Crisis

Strategic Public Relations

Strategic Public Relations

Crisis Communication

Crisis Communication

PR - A Persuasive Industry : Spin, Public Relations and the Shaping of the Modern Media

PR - A Persuasive Industry : Spin, Public Relations and the Shaping of the Modern Media

Managing A Crisis A Practical Guide

Managing A Crisis A Practical Guide

The Corporate Brand

Modern Marketing Communications

Modern Marketing Communications

Public Relations for the New Europe

Public Relations for the New Europe

The PR Professional's Handbook Powerful, Practical Communications

The PR Professional's Handbook Powerful, Practical Communications

Public Relations for Asia

Public Relations for Asia