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Media, Organizations and Identity

Media, Organizations and Identity

Description

The mass media, press and television have always been central in the formation of corporate identity and the promotion of business image and reputation. This volume provides a new perspective into the interrelationships between media and organizations across three dimensions: Media as Business, Media in business and Business in the media.

Keywords

Business & EconomicsManagementIndustriesSocial ScienceMedia StudiesOrganizational Behavior

2009Book

Author(s)Lilie Chouliaraki

PublisherPalgrave Macmillan UK

ISBN9780230515512

LanguageEnglish

SpringerLink Book

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