Direct Mail Fund Raising (Nonprofit Management and Finance)

From Library Journal This is an impressive book for fund raisers. Torre and Bendixen have reproduced successful letters used by 100 nonprofit organizations, enabling readers to study the layout and artwork as well as the text. The authors include information about each appeal, such as response rate, cost of mailing, amount raised, and even type of postage used. Thirteen of these campaigns are reproduced entirely; they include copies of everything from the envelope to the response card. The authors include brief chapters on direct mail, letter-writing, and fund-raising. A helpful, inspiring resource for fund-raising collections.- Wendy Allex, Lee Cty. Lib. System, Ft. Myers, Fla.Copyright 1989 Reed Business Information, Inc.