Cross-Industry Innovation Processes Strategic Implications for Telecommunication Companies
Description
Based on multiple case study analysis, focusing on scalable service innovation, the present study provides a practical process model that shall serve telecommunication companies as a guideline while conducting strategic cross-industry innovation projects. The findings also pay attention to characteristics in cross-industry collaboration, organizational preconditions and strategic deliberations and postulate propositions for present theoretical innovation process models.
Keywords
Business & EconomicsManagementOrganizational Behavior
2015Book
Author(s)Tobias Hahn
PublisherSpringer Fachmedien Wiesbaden
ISBN9783658088262
LanguageEnglish
