Ethics in Marketing and Communications Towards a Global Perspective | EKB DL

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Ethics in Marketing and Communications Towards a Global Perspective

Ethics in Marketing and Communications Towards a Global Perspective

Description

This book takes an international perspective on the topical issues of marketing ethics and ethical communications. The contributors are professors of business in various European institutions who bring their international background and experience to this body of work.

Keywords

Business & EconomicsStrategic PlanningLeadershipMarketingBusiness EthicsBusiness CommunicationManagementSales & Selling

2011Book

Author(s)Mary M. McKinley

PublisherPalgrave Macmillan UK

ISBN9780230358553

LanguageEnglish

SpringerLink Book

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