Industrial Design, Competition and Globalization
Description
Economic activities are becoming increasingly globalised. One result being that for companies in developed market economies price-based competition is being replaced or supplemented by other forms of competitiveness. This book explores the shift towards design-based competitiveness and the escalation in the design-intensity of goods and services.
Keywords
GLOBALIZATIONINDUSTRIAL DESIGNINDUSTRIAL MANAGEMENT
2009Book
Author(s)Grete Rusten
PublisherPalgrave Macmillan
ISBN9780230203495
LanguageEnglish
