The Changing Dynamics of International Business in Africa
Description
The research papers and cases in The Changing Dynamics of International Business in Africa provide multi-disciplinary insights on the opportunities and challenges of doing business in Africa, as well as on the changing competitive dynamics in the region, as Western, BRIC and African multinationals intensify their fight for market dominance.
Keywords
Business & EconomicsStrategic PlanningLeadershipSocial ScienceEthnic StudiesAfrican StudiesInternationalManagementDevelopmentEconomic DevelopmentAnthropologyCultural & Social
2015Book
Author(s)L. White, I. Adeleye, K. Ibeh, A. Kinoti
PublisherPalgrave Macmillan UK
ISBN9781137516527
LanguageEnglish
