Business-Driven Research & Development Managing Knowledge to Create Wealth
Description
Business-Driven Research & Development demonstrates how science and technology can be managed in order to meet well defined business directives. The book argues that it should be a fundamental business premise that the primary role of research and development is to fulfil strategic objectives, within a framework of time and cost targets. The book examines the traditional disconnection between research and development and the market place, and presents the means to derive competitive advantage through overcoming it.
Keywords
Business & EconomicsProduction & Operations ManagementResearch & Development
1999Book
Author(s)Ashok S. Ganguly
PublisherPalgrave Macmillan UK
ISBN9780333776506
LanguageEnglish
