Strategies for Longevity in Family Firms A European Perspective
Description
The strategic concepts and tools illustrated in this book provide a framework for devising and implementing strategies favouring longevity of family-controlled business entities. The authors illustrate their arguments with examples drawn from their direct knowledge of representative Italian and European family firms.
Keywords
Business & EconomicsManagementSmall BusinessStrategic PlanningLeadershipEconomicsTheoryOrganizational BehaviorConsumer Behavior
2012Book
Author(s)Guido Corbetta
PublisherPalgrave Macmillan UK
ISBN9781137024572
LanguageEnglish
