Beyond Mobile People, Communications and Marketing in a Mobilized World
Description
The advent of constant internet connectivity and mobile communication have transformed the way that many businesses and organisations function. There has been a focus upon the technological aspects and opportunities. This book takes a look into the future at the human aspects of mobile technology in terms of the ways that people will work and communicate in the mobile marketplace.
Keywords
Business & EconomicsMarketingManagementSales & SellingAdvertising & PromotionStrategic PlanningEconomics
2002Book
Author(s)Mats Lindgren
PublisherPalgrave Macmillan UK
ISBN9780333985083
LanguageEnglish
