The Long Tail of Tourism Holiday Niches and their Impact on Mainstream Tourism
Description
The ‘long tail’ of holiday offerings implies dramatic shifts in the sector’s concentration levels and its competitive dynamics. In order to examine the applicability and validity of this scenario, a number of key holiday niches are examined in terms of their demand development, supplier landscapes, operational challenges and future potential.
Keywords
Business & EconomicsManagementMarketingSales & Selling
2011Book
Author(s)Alexis Papathanassis
PublisherGabler Verlag
ISBN9783834930620
LanguageEnglish
