The Making of European Consumption Facing the American Challenge
Description
American ideals and models feature prominently in the master narrative of post-war European consumer societies. This book demonstrates that Europeans did not appropriate a homogenous notion of America, rather post-war European consumption was a process of selective appropriation of American elements.
Keywords
HistorySocial HistorySocial ScienceSociologyWorldEuropeUnited States
2015Book
Author(s)P. Lundin, T. Kaiserfeld
PublisherPalgrave Macmillan UK
ISBN9781137374035
LanguageEnglish
