The Construction of English Culture, Consumerism and Promotion in the ELT Global Coursebook
Description
This book takes the view that ELT global coursebooks, in addition to being curriculum artefacts, are also highly wrought cultural artefacts which seek to make English mean in highly selective ways and it argues that the textual construction (and imaging) of English parallels the processes of commodity promotion more generally.
Keywords
EducationTeachingLanguage ArtsTeacher Training & CertificationLanguage Arts & DisciplinesLinguisticsSociolinguisticsForeign Language StudyGermanStudy & TeachingHistorical & ComparativeReference
2010Book
Author(s)John Gray
PublisherPalgrave Macmillan UK
ISBN9780230222588
LanguageEnglish
