Consumer-Driven Demand and Operations Management Models A Systematic Study of Information-Technology-Enabled Sales Mechanisms
Description
This important book is by top scholars in supply chain management, revenue management, and e-commerce, all of which are grounded in information technologies and consumer demand research. The book looks at new selling techniques designed to reach the consumer.
Keywords
Business & EconomicsMarketingInformation ManagementComputersElectronic CommerceProduction & Operations ManagementInformation TechnologyOperations ResearchSales & SellingAdvertising & PromotionBusiness MathematicsDesktop ApplicationsManagementSystem AdministrationStorage & Retrieval
