Implementing International Services A Tailorable Method for Market Assessment, Modularization, and Process Transfer
Description
The authors present a set of methods for designing and planning the implementation of business-to-business services in international markets and explain the practical use of the methods.
Keywords
Business & EconomicsManagementMarketingResearchInternational
2011Book
Author(s)Helmut Krcmar, Wolfgang Burr, Thomas Herrmann, Tilo Böhmann
PublisherGabler Verlag
ISBN9783834915771
LanguageEnglish
