Communicating India’s Soft Power Buddha to Bollywood
Description
In recent years, India has emerged as a major economic and political power. Yet, the country's cultural influence outside India has not been adequately analyzed in academic discourses. This book, a pioneering attempt, from an international communication/media perspective, is aimed to fill the existing gap in scholarship in this area.
Keywords
Political ScienceWorldAsianInternational RelationsSocial ScienceDeveloping & Emerging CountriesAnthropologyCultural & SocialHistoryAsiaSouthHistory & Theory
2013Book
Author(s)Daya Kishan Thussu
PublisherPalgrave Macmillan US
ISBN9781137027887
LanguageEnglish
