Rethinking Rational Choice Theory A Companion on Rational and Moral Action
Description
The marriage of neuroscience and the science of choice behaviour gave birth to neuroeconomics. Jan de Jong explores this new discipline, investigating the relationship between choice behaviour and brain activity, and the light that this sheds on our systems of reasoning.
Keywords
Business & EconomicsOperations ResearchEconomicsMicroeconomicsTheoryEconometricsPsychologyIndustrial & Organizational PsychologyDecision-Making & Problem SolvingConsumer Behavior
2011Book
Author(s)Jan De Jonge
PublisherPalgrave Macmillan UK
ISBN9780230277151
LanguageEnglish
