Real Option Valuation in Service Industries
Description
Jürgen Müller applies the real option approach to service industries, in this case to retail banking; he provides empirical support for the approach and simplifies the applicability of real option concepts in corporate practice.
Keywords
Business & EconomicsManagement ScienceManagement
2000Book
Author(s)Jürgen Müller
PublisherDeutscher Universitätsverlag
ISBN9783824471386
LanguageGerman
